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Reviews of Website Content Basic Principles by Wallace Associates Inc.

July 13, 2016

Writing has come a very long way since the World Wide Web became the norm in reaching out to the mass market for whatever product or service one may have to offer. Multi-media presentations have a clear advantage now over the plain black-and-white, ink-on-paper news or magazine format. The website, as a result, has served to bring more business and awareness because of their versatile, in-the-face and prompt delivery of services.

For those who wish to go into online advertising and marketing, here are a few principles to follow to make web content effective and interesting:

  1. Keep it brief and concise – In general, being direct, simple, clear and terse in one’s writing favors those who wish to keep interest on the website. With the available visual and audio tools to reinforce the message, words tend to get in the way and must, therefore, be used sparingly and wisely. In cases where words cannot be replaced by selfies or viral videos, more picturesque and active words will help bring out the message just as effectively as most visual aids.     
  2. Attractive appearance – With a little help from visual techniques, such as animation, unique fonts and colorful layouting, your content can convey an appearance of credibility and professionalism as effective tools for attracting more hits. Nevertheless, it takes a consummate web designer to determine which kind of appearance or motif works for a particular business or product. This requires understanding not just the tenets of aesthetics or artistic style but knowing the mind of the end-users. Most companies or individuals dictate how they want their websites to appear based on their goals and whims. However, considering the perspectives of the consumers can help make your website hit the target more often than not.
  3. Prompt interaction – Anyone can be solicitous of one’s clients by providing a 24/7 customer service, if necessary. However, providing a means where clients can make inquiries or suggestions directly through automated customer service or a virtual do-it-yourself tool kit to resolve issues can become a way of attracting visitors and keeping interest in your website.  

Wallace Associates Inc. deals with hundreds of clients who communicate through the Internet. The company’s capability in providing effective solutions to your manpower requirements stems from its efficient use of quality web-content, interactive service and prompt delivery of information.

                

Wallace Associates Senior National Account Manager (US)

June 28, 2016

Senior National Account Manager (US)

Waltham, MA

 

The Company

Our client is the world leader in solving critical documentation issues for enterprise-level organizations and governments, enabling them to operate more efficiently and profitably. The company offers a full suite of software, training and professional services based off their international content standard for creation, management and deployment of mission-critical content.

 

The Job

The Senior National Account Manager is responsible for selling the company’s integrated solution (software, training, and professional services) within the U.S. This position will not involve more than 30% travel.

 

The Senior National Account Manager’s duties will include:

• Achieving targeted monthly/annual booking goals by calling on C-level executives

• Working with senior management to build territory development plan and identify target accounts within verticals

• Working closely with the Inside Sales Representative to ensure smooth and timely follow-up on sales leads

• Closing business with targeted accounts that deliver blended solutions of IM’s core products (software, training, and professional services)

• Establishing successful client relationships with targeted accounts as a trusted advisor to generate new and residual sales

• Managing timely and accurate business updates utilizing our CRM, NetSuite

• Being a team player with a positive attitude and willingness to go the extra mile

 

What It Takes:

The selected candidate will have:

• Bachelor’s degree in business/analytical discipline

• 5 years experience in solutions selling

• Ability to sell high level, leading edge concepts

• Proven sales track record designing and implementing customized solutions for clients within assigned territory

• Highly skilled in a solution selling environment

• Experience selling to executive level management in Fortune 1000 companies

• Strong business acumen or business development experience

• Enthusiastic and confident communicator with active listening skills, strong organization and time management skills with the ability to follow-through and prioritize multiple tasks

• Adept written and verbal communication skills       

• Enjoys working in a team environment of sales professionals who are building their careers

• Proficient using Microsoft Office products and sales automation software

• Knowledge of Federal procurement regulations a plus

 

Why Apply?

Our client is an industry leader who helps enterprise-level organizations and governments operate more efficiently and profitably. Our client offers a challenging opportunity, and an excellent compensation and benefits package in a business casual environment. Our client is an Equal Opportunity Employer M/F/V/D.

 

Wallace Associates Inc: Account Executive – New Business Sales

June 24, 2016

Account Executive – New Business Sales

Boston, MA or New York, NY or San Francisco, CA

 

The Company

Our client is an independent research and advisory firm focused on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, wealth management, capital markets, and insurance, the firm’s analysts deliver comprehensive, actionable advice to key market participants in financial services. Headquartered in Boston with a presence in Chicago, New York, San Francisco, London, and Milan, this organization works with its clients as a partner, adviser, and catalyst, challenging their basic assumptions and ensuring they remain at the forefront of industry trends.

 

The Job

As a New Business Account Executive you will strive to bring in new research and consulting business within an assigned territory. You will find and qualify opportunities, build relationships, and utilize all available company resources to help win business. This is an inside/outside position – travel within the territory is required (approximately 25% of the time).

 

The New Business Account Executive’s duties will include:

  • Achieve the assigned quota by selling the company’s research and consulting services to financial institutions and technology vendors
  • Prospect and develop new accounts
  • Build and maintain a solid understanding of the financial services industry as well as deep knowledge of the banking, securities & investments, and insurance industries
  • Develop realistic monthly and quarterly revenue forecasts
  • Investigate and understand the internal business processes of potential clients, and strategize, present, and demonstrate tailored solutions
  • Build relationships with key executives and decision-makers at institutions and technology providers

 

What it takes:

The selected candidate will have:

  • Fluency in English (fluency in additional languages is always welcome)
  • Excellent communication skills – both verbal and written
  • A bachelor’s degree from an accredited college or university is required
  • A working knowledge of the Microsoft Office Suite, including Word, Excel, and Outlook
  • A positive, can-do attitude
  • The ability to work independently and collaborate with internal teams and colleagues
  • Experience in selling market research and associated services is a big plus
  • Experience within the financial services market is a plus

 

Why Apply?

Our client believes their success depends on the human and professional qualities of its employees. They seek personable individuals who can work independently with minimal supervision and collaborate with a team. This organization has high expectations for the individuals they attract, and is committed to offering these individuals a professional and rewarding environment.

Compensation for this position consists of a base salary along with a performance-based bonus.

Wallace Associates: SENIOR ACCOUNT EXECUTIVE

June 17, 2016

Senior Account Executive     

Los Angeles, CA or Seattle, WA

 

The Company

Our client is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. Our client helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Our client has more than 1,100 analysts that provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, our client has provided strategic insights to help their clients achieve their key business objectives.

 

The Job

Our client is seeking a sales professional with experience developing and managing a territory, cold calling, implementing solution selling techniques to identify clients’ and prospects needs’, aligning company services, creating urgency, navigating complex closing situations and managing six-figure annual renewals. She/he must be able to earn and secure C-level relationships and have an understanding of the business and IT environments at Fortune 1000 level organizations. This role will include a combination of individual work and team selling with analysts, consultants, and IDC sales leadership.

 

What it takes

The selected candidate will have:

  • Ten years of demonstrated success in a quota carrying capacity
  • B.A. or B.S. degree. An MBA is a plus.
  • Experience selling consulting services and subscription based research
  • Aptitude in building a territory
  • Strong willingness to work collaboratively
  • Proven written and oral presentation skills
  • The ability to build relationships at senior levels within a company
  • The ability to set a sales strategy to develop new business as well as incremental sales with existing clients
  • Proficiency in Microsoft Word, Excel and PowerPoint is required
  • Willingness to travel 25% of the time

 

Why apply?

What we are about:

As the world’s leading provider of technology intelligence, industry analysis, market data, and strategic and tactical guidance, our client can’t afford to wait for things to happen. That’s why they hire the industry’s sharpest and most forward thinking people. Our client is connected to a rich web of resources, benefits, and people as a division of the world’s leading IT media, research, and exposition company.

Our client is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

 

Please Contact our search firm:

Wallace Associates

positions@wallaceassoc.com

 

Wallace Associates Inc : Head of Custom Research and Consulting

May 25, 2016

Head of Custom Research & Consulting

New York City or London

The Company

Our client helps the world’s media, information, and technology providers grow revenue, deliver superior solutions, optimize their clients’ performance, and thrive in a fast-changing global digital market. Our client advances the business of information as a company “that works” — for each other, their clients, their stakeholders, and their community.

The Job

Our client needs an entrepreneur looking to take a young consulting practice and scale it. The selected candidate will lead all aspects of the firm’s Custom Research and Consulting practice. They’ll grow the practice, drive business, develop proposals, and with your team deliver engagements to senior-level executives in, or interested in, information, media, and software.

This opportunity requires a natural leader and a team player who can influence and collaborate with colleagues at all levels. This leader must be effective working with a global team and identify solutions that meet clients’ unique needs. This is a unique role that requires both strategic thinking and tactical execution serving as a hands-on, entrepreneurial leader.

This leader must understand the nature of high-touch, client-centric business and be willing to apply their experience in a way that meets rigorous standards for excellence and delivering wow while representing other facets of the firm’s portfolio in the marketplace.

Key Responsibilities

• Serve as the Rainmaker for the firm’s consulting business — set, achieve, and exceed sales targets for the consulting practice. Manage and deliver profitable custom research and consulting department P&L performance to the company by proactively driving business development activities, architecting solutions, and cross-selling across all P&Ls where solutions bridge naturally. Grow the business and act as overall product champion for the custom research and consulting practice and deliver projects that meet or exceed profit margins.

• Be a leader of the custom research and consulting team and be a collaborative and accountable team member, excellent can-do leader, and active visible member of the team and company leadership. Oversee and lead the development of an affiliate network.

• Conduct project management, research design, and execution. You’ll lead, direct, and execute on all aspects of custom projects from start to finish. This includes scoping and architecting proposals, designing research plans, managing project teams, collecting data in coordination with our data team, and fully analyzing and synthesizing both qualitative and quantitative findings. Leverage existing and develop new replicable methodologies that Outsell executes against. Be conversant in all major segments of the industry Outsell services and serve as an individual contributor where appropriate on particular projects you design and deliver. Oversee the delivery of actionable decision support to our clients that meets or exceed expectations and provides exceptional quality and service of senior decision-makers.

• Be a thought leader and lead consultant for the delivery of key strategic projects and client relationships. Facilitate on-site meetings with clients for delivery when necessary and travel as needed to ensure ongoing development and delivery of the business.

• Network with industry leaders, be active at industry conferences, and represent our client’s market expertise at leading industry events — maintaining visibility in the market. Travel required, including regular travel to the New York greater area.

• Liaise with domain experts on our Lead Analyst team to leverage deep analytic expertise as needed and share relevant insights. Work alongside field sales to drive business and be proactive in new business lead generation and up-sell/cross-sell opportunities.

What It Takes

The selected candidate will have:

• 10 to 15+ years of experience in the media, information, and technology industry with executive-level line experience overseeing the development and delivery of business strategy and execution.

• Demonstrated experience driving and scaling a custom consulting practice for the information and media space required.

• MBA or equivalent degree required.

• Candidate must have strong information industry, software, technology experience, marketing, and technical knowledge and have the ability to analyze, identify, and forecast market trends, opportunity, and positioning. Must have excellent in-depth understanding and knowledge of the sectors players, issues, and trends. An existing and growing network of industry relationships is a plus.

• Demonstrated critical thinking, proactive problem solving, and analytical skills are required, as is competency in challenging assumptions and developing opinions that are concise and complete in well-founded logic. Demonstrated track record in analyzing problems and developing models, methodologies, frameworks, and solutions at a senior level, both thinking creatively and delivering at a practical level.

• Ability to work independently with minimal guidance and as part of a team. Requires full understanding of functions and tasks and ability to prioritize and adjust priorities as circumstances dictate. Must have project management skills, which also requires the ability to analyze and anticipate interdependence of others and their work in a project as a whole, and to plan and adjust project plans and deployment of resources accordingly. Must be able to work with a variety of personalities and styles and adapt accordingly.

• Must be able to communicate clearly with others and articulate issues and challenges, as well as offer solutions. Must be self-motivated and able to motivate others in a positive, constructive manner. Must be able to accept constructive criticism and apply that criticism to the job, and be willing to accept direction and instruction from others with professionalism and respect.

• Complete assignments with attention to detail and a high degree of accuracy and on time.

• Work with a “get the job done” mindset and understand there might be changes in workload driven by project deadlines that must be met and must be responsive and execute well in a fast-paced, agile environment.

Why apply

What the company is about:

Our client we believes that information and knowledge are fuel for the human spirit. They foster understanding, discovery, enjoyment, learning, and commerce around the globe. Our client believes in a world where people always have access to the information they need, advancing their lives so they can advance the lives of others.

Our client offers flexible work hours to help their employees maintain a schedule that works for them.

Business Lounge by Wallace Associates

May 16, 2016

We’ve put together a couple resources you may find helpful. Take a look around.

The online Emagazine for Information Management professionals.

The Other online Emagazine for Information Management professionals.

 

Hiring Incentives to Restore Employment (HIRE) Act

Hiring Incentives to Restore Employment (HIRE) Act

To be completed by new employees.

 

Outsell Inc.

Outsell is the only worldwide market research and consulting company that delivers intelligence and advice to publishers and information providers.

 

Shore

Leading publishing and content technology executives use Shore’s consulting, market research and advisory services to make more effective strategic decisions.

 

Special Libraries Association

Special Libraries Association is the international association representing the interests of thousands of information professionals in over eighty countries worldwide.

 

Siia.net

The Software & Information Industry Association is the principal trade association for the software and digital content industry.

 

Human Resource Leadership Forum

The HRLF is the Learning Community for Advanced HR practitioners who understand the link between effective leadership and learning.

 

Business & Legal Reports

BLR has been helping HR, professionals with legal compliance and professional support resources for over 30 years.

 

Society for Human Resource Management

The Society for Human Resource Management (SHRM) is the world’s largest association devoted to human resource management.

 

LinkedIn

LinkedIn is an online network of more than 12 million experienced professionals from around the world, representing 150 industries.

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